Hi Friends

Aaron Shook

Dreamer | Speaker | Designer | Collaborator

A passion for supporting OUR industry.


I help hospitality leaders & professionals tackle important issues facing our industry.

I am passionate about helping you and your business thrive and offer consultation, programs, and training to help you be amazing.

The Details

What can I do for you?

Aaron Speaking
  • Motivation & Education

I have developed developed conversations around multiple topics: Sustainability, Food & Beverage Trends, Hospitality Leadership, Team Engagement, Retention & Recruitment, and more. I would love to come speak to your group or put together a workshop to help you tackle these challenging areas. 

  • Event Design & Planning

Meetings and events can be an important part of building or maintaining a thriving business. A well executed meeting or event can drive growth to the top line, deliver quality training, ensure teams build meaningful connections, and deliver important messaging to your community and customers. Our event team is here to ensure your meetings and events drive success for your business. Looking for fantstic wedding support, Visit our Wedding Planning and Design website, Perfect Storm Moments, for more information.

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  • Consultation & Collaboration

This is where the good stuff happens. Together we can do more, see more, learn more, and be more. I would love to connect with you and learn about your challenges and successes. Let’s see what we can do to let you and your business THRIVE.

Conversations that matter for the hospitality & events industry


Dedicated to helping the hospitality & events industry, and the amazing people in our tribe, thrive. Whether you are looking for consultation, support for your team or your business, or a thoughtful presentation for your industry group, I would love to be a part of your journey. Passionate about life. Passionate about love. Just trying to leave it a little better than I found it.

Aaron as a moderator

Find Your Tribe


Crazy people like us need to be around other crazy people that get us. Joining a community of like minded people can help inspire, support, and motivate.

Here is the community that supports and inspires me...


National Association for Catering and Events

Seattle & Tacoma Chapters
Mission: To be the premier resource and community for catering and event professionals
Washington Hospitality Association

Washington Hospitality Association

State’s leading hospitality trade group
Mission: Deliver Wins for the Hospitality Industry.

Vision: Produce the Pre-Eminent Hospitality Climate in the World


Together we Thrive! Join the conversations that matter for You & Your Business

NACE Member Badge
Events Industry Council